Answer three questions about your catalogue, channel and pain point — get a plain-language recommendation, then compare the real per-order numbers.
Marketplace par shoppers pehle se mojood hote hain, is liye naye seller aur chhoti catalogue ke liye wahan se shuru karna sasta parta hai. Lekin har order par category commission katta hai, aur commission aam tor par 8–20% band mein chalta hai (yeh range hamare Daraz fee calculator page par publish hai, aur category ke hisaab se badalti rehti hai).
Apni website par yeh commission nahi hoti — magar wahan traffic aap ko khud laana parta hai, aur hosting, domain aur ads ka kharcha aata hai. Yani faisla "kaunsa sasta hai" nahi, balke "commission ki bachat traffic ke kharchay se barhi hai ya nahi" hai. Neeche ka calculator aap ki halat dekh kar pehla jawab deta hai; us ke baad apna hisab khud laga lein.
| Topic | Marketplace | Own store |
|---|---|---|
| Discovery | Built-in shoppers | You must earn traffic |
| Fees | Platform + promo pressure | Hosting + gateway + ads you control |
| Brand | Limited storytelling | Full narrative & trust pages |
| Data | Platform-owned customers | You own the list (if you capture it) |
| Ops | Familiar playbooks | You design fulfilment messaging |
Calculator seedha jawab deta hai, lekin asli faisla do numbers se banta hai — commission percentage aur average order value (AOV). Formula yeh hai:
Per-order bachat = AOV × commission %
Phir: bachat × mahine ke orders = woh raqam jo apni website par laga sakte hain (hosting + domain + ads).
Misal ke taur par: PKR 3,000 ka order aur 10% commission rakhein to per order PKR 300 bachta hai. Mahine ke 100 orders par yeh PKR 30,000 banta hai — itni raqam apni website ke kharchay aur ads par lag sakti hai. Lekin yeh bachat sirf tab hai jab wohi 100 orders apni website par bhi aa jayein, aur wohi traffic laana hi asli kaam hai.
Yeh illustration hai, kisi seller ka actual hisab nahi. Commission ki range hamare Daraz fee calculator page se li gayi hai, aur aap ki category ka current rate aap ke Seller Center mein hota hai — hisab usi number se karein.
Jab aap ka average order value bara ho aur category commission us par lag raha ho. Is site par publish commission range (8–20%) ke hisaab se PKR 3,000 ke order par yeh PKR 240 se PKR 600 banta hai, aur payment charges us ke upar aate hain. Apni website par yeh commission katta nahi, magar usi order ko laane ke liye ads ka kharcha aata hai. Jab commission per order ads ke kharchay se barh jaye, apni website sasti parti hai.
Haan — aur zyadatar sellers yehi karte hain: marketplace par discovery, apni website par margin aur repeat customers. Shart sirf ek hai: stock sync. Warna ek hi product dono jagah bik jata hai, order cancel karna parta hai, aur marketplace par seller rating kharab hoti hai jo aage ki sales par asar daalti hai.
Nahi. Order marketplace ke account mein hota hai, customer ka phone ya email aap ki apni list mein nahi aata — isi liye marketplace par repeat selling mushkil hoti hai. Apni store par data aap ka hota hai, lekin usay lena parta hai: email ya WhatsApp signup khud lagana parta hai, warna woh bhi nahi milta.
Do cheezon se: courier ka freight aur payment/COD ka charge. Hamare courier rate comparison tool se apne shehar ka freight dekh lein, aur website cost calculator se build ka andaza. Dono jama karke jo per-order cost banti hai, usay marketplace commission ke saath compare karein — tab faisla number par hota hai, andaze par nahi.
Poori tafseel — commission agreement ki 4 baatein aur halat ke hisaab se table — Daraz ya apni website: kaunsi behtar hai page par hai.